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Scottish Craft Butchers - Advertising/Marketing

Scottish Craft Butchers based in Perth have run a number of campaigns with Keillor Graphics Director Harry Hoy and the campaign shown here was to promote the fact that all meats sold within Scottish Craft Butcher outlets are 100% Scottish. The full colour posters were printed in A2 and A3 formats. The posters display the marketing message linked to mouthwatering images of the produce. The campaign was distributed throughout all the Scottish Craft Butcher network.